The ability to sell is one of the most important skills that a business owner can possess. It doesn't matter if you are sole trader, solopreneur, tradie, a small business with a team of 3-5 or whether you have a large law or accounting firm. It is a skill that is required for you to learn and master in order to grow your business successfully. The trouble is a lot of people don't know how to sell. When I ask them how do you go about selling your product or service, they actually can't give me a response or don't know how to answer that question.
Society kind of places sales in the negative basket. There is a misconception out there that sales is bad. It stems from the fact that everyone has had AT LEAST one bad experience with sales so we tie that experience to everything associated with sales. Sales is NOT bad. What is bad is not selling. Not being able to make sales impacts a business' cash flow and puts YOU, the business owner, under stress. This stress then starts to permeate into other areas of your life. You start to become irritable, your patience wears thin and it can start to negatively impact your health and well-being.
Sales is actually a good thing. Being able to sell is good for business and it's actually a good thing for the customers as well. It allows the customer to have a positive experience of your product or service.
By being able to sell well, it provides an opportunity for your customer to have an experience of your product or service and then it allows them to make an informed decision based on their experience of whether they want to use or purchase from you.
For example, health experts are great at what they do, but they are poor salespeople. If you could provide a potential client with an experience of a Pilates lesson or clearly outline the benefits of a teeth whitening procedure to them or even demonstrate how improving nutrition can help their life and well-being, and if you can do all of this without placing any pressure on them as well as in a respectful manner, then you are giving the client the space and opportunity to make an informed decision for themselves and see if the service or product is a fit for them.
Not being able to sell is actually not good for the customer because you are denying them an opportunity to experience something that could enhance their life in some capacity.